Corporate Introduction

Frontline was founded in 1992 in Dubai, United Arab of Emirates with a vision to bring world class IT solutions to the businesses. Since inception, Frontline has earned the trust of businesses in the Middle East & North Africa (MENA) region with base office in Dubai, UAE, having a large number of satisfied clients.

Frontline has pioneered and developed Horizon – EBS, a world class ERP Solution to help & bridge the gap on Efficiency, Profitability & Customer delight.

Frontline has led the way in providing most powerful and robust Business Solutions by providing readymade and fully customized industry specific solutions which enable organizations to improve their Business processes, Operations, Growth prospects & manage their resources in the most efficient manner.

Our technical experts & State of the art development team constantly work to innovate & improvise Horizon – EBS to provide the world class solutions to our clients. Our contributions have made us remain the most preferred vendor for not only high profile Corporations but also SME sectors in following domains

General Contracting

Real Estate
Trading and Distribution
Customized Solution

We have more than 35 years of expertise in MENA region with most successful implementation ratio. Our goal is to provide high quality enterprise solutions which will help companies to control their business accurately and manage their business efficiently.

Through our Enterprise Resource Planning (ERP) solutions, we have enabled satisfied customer to grow their businesses efficiently and thus takes pride in building strategic long-term client relationships. We have been able to generate tremendous amount of trust amongst our clients over the years and able to retain 95% of our clients in over 13 countries.

At Frontline, we are driven by professionalism, focus and passion to deliver excellent results. We assure the quality work which will surely put foundation for the new growth avenues for any organization. We assure high ROI (Return on Investment) and very high ROI which stand for

  • R –        Relationships
  • O –        Outcomes
  • I   –        Improvements

Our Vision, Mission & Values


Our Mission

To provide ERP Solutions and Services, which delivers  short term benefits and long term ROI, based upon  our clients’ key business requirements. Quality ERP  solution should be efficient, effective, and flexible so  that our customers will receive superior value while  our employees and business partners will share in  our success.


Our Vision

To be a worldwide leader in Enterprise Business Solutions and IT Services through continuous  improvement driven by the integrity, teamwork, and  innovation of FITians


Our Values

Customer Driven

Dedication to excellent customer relationships. We help our clients to achieve their goals. We listen to what they tell us; respond rapidly by providing and delivering quality ERP  solutions that meet our client’s needs. That’s the key to our mutual success.

Quality. Effectiveness. Service.

 These four words exemplify the core values that drive our service to customers.


Quality of service beyond customer expectations. Continuously improving how we work. Our commitment to innovation and our standards of excellence should attract, satisfy and maintain our Clients, Employees and Associates.


We are fair and honest in all our interactions and relationships. We conduct our business by the principle of treating others, as they would prefer to be treated. Doing what we say we’ll do. Our personal integrity demands it.


Respect, service and a caring attitude towards the welfare of our Clients, Employees and all associated individuals. Treating others with respect and goodwill.

Team FIT

Harish Shah – Managing Director

Mr. Harish Shah is an IT expert with over 30 years of ERP experience and the chief architect of Horizon – EBS. He started off with an accounting solution in COBOL. Gradually, a robust Accounting solution got integrated with Inventory, Sales and Human Resource

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management solution and thus giving a birth to Horizon Enterprise Business Solution. The product went on extending its solutions, upgrading three platforms and providing solutions to verticals like Construction, Contracting, Facility Management, Real-Estate, Trading, Manufacturing, Retail, etc.

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Rutvik Trivedi – Sr. Manager – Marketing

Rutvik is PGDBM Marketing and techno commercial personnel, handling complete business development and marketing activities of Frontline Information Technology for last 5+ years. He is taking care of all the presales

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client correspondence and coordination with the internal business development team. He is taking care of all the presales client correspondence and coordination with the internal business development team.

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Janvi Jadhav – HR and Admin

Janvi is HR and Admin executive and associated with Frontline IT for more than 5 years. She handles complete Recruitment, HR and Admin activities at Frontline. She has more than 8 years of experience in IT recruitment and HR management.

Rais Shamsuddin – Project Manager

With more than 14 years’ experience in the field of ERP and associated with Frontline from 2006 onwards, Mr. Rais is prominent in consultancy, presales and project management areas. He has handled various ERP modules including: Financials, Supply Chain Management, Human Capital Management,

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Manufacturing & Budgeting, Facility Management, Real Estate etc. He has managed most of the implementations which has been successfully completed in the GCC region with high level of customer satisfaction.

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Selvarengan S – Project – Team Leader

Mr. Selvarengan, an MCA graduate, is an IT expert with more than 9 years in ERP and associated with Frontline for the past 3+ years. He is handling the development, implementation & training for the clients as well as leading the technical team to cater the client’s requirements.

Technical Team

Our team of techno-functional experts works rigorously, endlessly to innovate & improvise Horizon-EBS to provide the world class solution to our client’s ever demanding need. Frontline team has profound expertise in understanding business problems, critical issues and analyzes them to provide

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the best solutions. Frontline also has a team of experts which helps services in the areas of hardware, Networking & IT security solutions.

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Customer Support Team

We offer 24X7 customer and service support. We have dedicated customer service department with knowledgeable technical professionals, who provide support over the telephone, on the internet and personalized on-site services.

FIT Milestones

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